Attribution What is probabilistic attribution? (and every other iOS 14 question you were afraid to ask) With the goal of educating ourselves and industry stakeholders on the implications of iOS14 and the privacy announcements, we started a living FAQ. This will be updated as more questions
Attribution Case Study: how AlgoLift has solved probabilistic attribution for post iOS 14 Over the past few weeks, we have presented and built a probabilistic attribution model that will allow us to continue optimizing marketing spend for maximum long-term return on ad spend
Attribution Why is AlgoLift building probabilistic attribution? Over the past couple of weeks, we’ve shared a proposed solution for probabilistic attribution on iOS14. It may surprise some observers of the mobile marketing ecosystem to learn that
Facebook Marketing Why user-level LTV models are essential for post-iOS 14 user acquisition It has only been a few weeks since Apple’s iOS14 announcement, but the performance marketing ecosystem is already adapting to its new privacy features. Deterministic campaign attribution, a cornerstone
Facebook Advertising Probabilistic attribution for iOS 14 — a deeper dive We previously discussed a promising solution to the reduced efficacy of deterministic attribution inherent in iOS14. In that piece, we outlined our conclusion that deterministic attribution will be significantly impacted
Attribution iOS14: A proposed solution for the reduced efficacy of deterministic attribution Apple stunned the mobile marketing industry with privacy updates announced as part of iOS14. At AlgoLift we anticipated and welcomed these changes, having previously made the decision to never utilize
Facebook Advertising Announcing AlgoLift Intelligent Budget We’re delighted to announce the launch of AlgoLift Intelligent Budget, a cross-channel, media mix model budgeting tool available to AlgoLift Intelligence and Algolift Intelligent Automation clients today. As app-based
Announcing AlgoLift Organic Lift We’ve spent the last 4 years building tools to understand our clients’ total user acquisition ROAS including algorithms to support IAP, ad revenue, and subscription business models. Today, we’
Ltv Pitfalls of Modeling LTV and How to Overcome Them Lifetime value (LTV) forecasting is essential for mobile app developers trying to understand the total value of their user base in quantitative terms. Once calculated, predictive LTV has a plethora
Deconstructor of Fun Podcast: All about LTV Listen to our CRO discuss AlgoLift’s approach to automating user acquisition leveraging user LTV on the Deconstructor of Fun Podcast! on Spotify:
Facebookads GameMakers Coffee Talk: pLTV Our CRO, Paul Bowen was invited to join industry user acquisition veterans to talk about pLTV. They discussed: Why is pLTV (and pROAS) so important to mobile marketers and product
Ltv Marketing Evolved: FinTech for MarTech In my first post (if you read the whole thing, thank you!) it may seem like I painted a very “doom and gloom” picture. The reality is that I’ve
Ltv Marketing Has Evolved. Has Your Business Evolved With It? If you’re not measuring return on marketing investment, your business is at risk.
