Facebook Marketing AlgoLift Intelligent Budget: A Case Study Introduction Previously, in An Algorithmic Approach to User Acquisition Automation, we explored the mathematical foundation of programmatic campaign management on Facebook and Google. In some cases, automatic campaign management is
Facebook Advertising An Algorithmic Approach to User Acquisition Automation Executive Summary: AlgoLift automates user acquisition on Facebook, Google and Apple Search by leveraging user-level d365 predicted LTV and portfolio theory to buy ROAS maximizing installs. Using algorithmic market models
