Attribution What is probabilistic attribution? (and every other iOS 14 question you were afraid to ask) With the goal of educating ourselves and industry stakeholders on the implications of iOS14 and the privacy announcements, we started a living FAQ. This will be updated as more questions
Attribution The optimal usage of ConversionValue in SKAdnetwork As we continue to develop our probabilistic attribution solution for iOS14, we want to share our thoughts on the optimal use of SKAdnetwork's ConversionValue.
Automation A framework for automation of user acquisition on Unity, Applovin, Ironsource & Vungle We’ve previously discussed in this post why an app-based company might want to automate user acquisition on Unity, Applovin, Ironsource, and Vungle. The main challenge with these networks is
Automation 3 reasons to automate your Unity, Applovin, Ironsource, and Vungle user acquisition Mobile app user acquisition is being automated. Facebook and Google have invested heavily in ML-based tools that remove control from user acquisition managers and entrust the data science to figure
Automation How a user acquisition team can save 500 hours a month with automation The inevitable automation of the mobile app marketing space is an existential threat for a company in the app economy to understand and embrace. With Facebook and Google taking on
Facebook Advertising Facebook View-Through Attribution changes Facebook recently announced it was making changes to its reporting APIs that ultimately will restrict access to raw user-level view-through data after April 22. From this date, Facebook view-through attributed
For (and against) partnering for your LTV model Over the past 10 years of mobile app development, app companies have built marketing tools to support their core businesses. This includes launching ad networks, building ad tracking solutions, creating
