the Random Forest

Much has been written about Apple’s SKAdnetwork and its component parts, but  the Conversion Value is probably the most complex piece that the industry is trying to get to grips with. Ensuring your app is using the optimal Conversion Value definition is key

Dear Clients, As we move closer to the release of iOS14.5 and the likely implementation of Apple’s ATT framework we wanted to share our approach to solving some of the largest problems that you as app marketers will face over the coming

Winter is coming.Wait, scratch that. Spring is coming. In early spring, Apple’s identifier for advertisers (IDFA) for iOS will hit the endangered species list after the public release of iOS 14.5, leaving mobile marketers without a way to deterministically attribute through

As clarity starts to form around how MMPs and ad networks plan to work with SKAdNetwork, we’d like to spend some time discussing in more detail how we can use Apple’s SKAdNetwork for performance marketing and why it’s critical to consider