Today, I’m excited to share that AlgoLift has officially joined the Vungle family! It’s hard to encapsulate in a note what an amazing journey we’ve been on the last 4.5 years, but we couldn’t be more excited to continue building cutting-edge marketing technology and helping transform the mobile marketing industry with such an amazing partner. Countless people have played a critical role through this process, but none more than our amazing customers, partners, supporters and our team of rockstars that made this idea into a reality. This is all about you – thank you.

When we set out to start AlgoLift, we wanted to transform the mindset and approach of the entire mobile marketing ecosystem. The status quo involved too many qualitative hunches and not enough quantitative rigor around the billions and billions of marketing spend executed every year. This acquisition is one, albeit major, step toward realizing that transformation.

Throughout the years, we’ve marveled at Vungle’s leadership, growth and commitment to the ever-evolving industry that is Mobile AdTech. With a shared belief in the value of technology, ML and AI moving forward for this space, this combination was a no-brainer for us. We predict the future is bright!

To our clients and partners, there won’t be any changes in our day to day interactions, product offerings or service levels that you’ve grown accustomed to. What I can promise will change is our reach, development power and speed towards building world-class algorithms and automation technology. From day one, we’ve had the same mission of building the future of marketing technology today. With Vungle, we will create that reality together – faster than ever before.

Andre Tutundjian

Read more on VentureBeat