How AlgoLift solved UA performance measurement on iOS14
An AlgoLift & Google Webinar
Since Apple announced their proposed privacy changes, the industry has been scrambling for a solution for effective user acquisition measurement. As a trusted tech partner to Google, AlgoLift has been asked to share their approach to solving campaign performance measurement on iOS14.
With the effective deprecation of IDFA early next year, the measurement of mobile user acquisition campaigns moves from a data engineering problem to a data science problem. AlgoLift is uniquely positioned to solve this problem. AlgoLift has built and tested a solution leveraging its proprietary user-level LTV models that solves this problem for all mobile app advertisers.REGISTER HERE
In this webinar, you will learn:
- An overview from Google and AlgoLift about the challenges faced by the proposed iOS14 privacy changes
- Why a user-level LTV model is absolutely critical for effective campaign performance evaluation
- What results AlgoLift has been able to achieve by testing its performance measurement model for iOS14 against the current model of attribution that MMP’s use