How AlgoLift solved UA performance measurement on iOS14

October 28th at 1PM PST

An AlgoLift Webinar

Since Apple announced their proposed privacy changes, the industry has been scrambling for a solution for effective user acquisition measurement. AlgoLift is delighted to share their approach to solving campaign performance measurement on iOS14.

With the effective deprecation of IDFA early next year, the measurement of mobile user acquisition campaigns moves from a data engineering problem to a data science problem. AlgoLift is uniquely positioned to solve this problem. AlgoLift has built and tested a solution leveraging its proprietary user-level LTV models that solves this problem for all mobile app advertisers.


In this webinar, you will learn:

  • An overview about the challenges faced by the proposed iOS14 privacy changes
  • Why a user-level LTV model is absolutely critical for effective campaign performance evaluation
  • What accuracy results AlgoLift has been able to achieve by testing its performance measurement model for iOS14

Hosted by:

Paul Bowen, CRO AlgoLift
Ben Young, Director of Data Science & Analytics AlgoLift