App Marketing Why LTV is essential for UA, and D7 ROAS should be retired In mobile UA, a common practice is to buy against ROAS (return on ad spend) targets based on revenue measured in the first 7 days after a user installs the
App Marketing How to think about including Organic Lift into your ROAS In mobile marketing, advertisers typically judge the performance of their campaigns using return on ad spend (ROAS) measured from users attributed to the campaign through a mobile measurement partner (MMP)
