Attribution What is probabilistic attribution? (and every other iOS 14 question you were afraid to ask) With the goal of educating ourselves and industry stakeholders on the implications of iOS14 and the privacy announcements, we started a living FAQ. This will be updated as more questions
Attribution Case Study: how AlgoLift has solved probabilistic attribution for post iOS 14 Over the past few weeks, we have presented and built a probabilistic attribution model that will allow us to continue optimizing marketing spend for maximum long-term return on ad spend
Attribution The optimal usage of ConversionValue in SKAdnetwork As we continue to develop our probabilistic attribution solution for iOS14, we want to share our thoughts on the optimal use of SKAdnetwork's ConversionValue.
Attribution Why is AlgoLift building probabilistic attribution? Over the past couple of weeks, we’ve shared a proposed solution for probabilistic attribution on iOS14. It may surprise some observers of the mobile marketing ecosystem to learn that
Attribution iOS14: A proposed solution for the reduced efficacy of deterministic attribution Apple stunned the mobile marketing industry with privacy updates announced as part of iOS14. At AlgoLift we anticipated and welcomed these changes, having previously made the decision to never utilize
