Attribution What is probabilistic attribution? (and every other iOS 14 question you were afraid to ask) With the goal of educating ourselves and industry stakeholders on the implications of iOS14 and the privacy announcements, we started a living FAQ. This will be updated as more questions
Attribution Case Study: how AlgoLift has solved probabilistic attribution for post iOS 14 Over the past few weeks, we have presented and built a probabilistic attribution model that will allow us to continue optimizing marketing spend for maximum long-term return on ad spend
Attribution Why is AlgoLift building probabilistic attribution? Over the past couple of weeks, we’ve shared a proposed solution for probabilistic attribution on iOS14. It may surprise some observers of the mobile marketing ecosystem to learn that
Facebook Marketing Why user-level LTV models are essential for post-iOS 14 user acquisition It has only been a few weeks since Apple’s iOS14 announcement, but the performance marketing ecosystem is already adapting to its new privacy features. Deterministic campaign attribution, a cornerstone
Attribution iOS14: A proposed solution for the reduced efficacy of deterministic attribution Apple stunned the mobile marketing industry with privacy updates announced as part of iOS14. At AlgoLift we anticipated and welcomed these changes, having previously made the decision to never utilize
Facebook Advertising Announcing AlgoLift Intelligent Budget We’re delighted to announce the launch of AlgoLift Intelligent Budget, a cross-channel, media mix model budgeting tool available to AlgoLift Intelligence and Algolift Intelligent Automation clients today. As app-based
Facebook Marketing AlgoLift Intelligent Budget: A Case Study Introduction Previously, in An Algorithmic Approach to User Acquisition Automation, we explored the mathematical foundation of programmatic campaign management on Facebook and Google. In some cases, automatic campaign management is
