Attribution The optimal usage of ConversionValue in SKAdnetwork As we continue to develop our probabilistic attribution solution for iOS14, we want to share our thoughts on the optimal use of SKAdnetwork's ConversionValue.
Attribution iOS14: A proposed solution for the reduced efficacy of deterministic attribution Apple stunned the mobile marketing industry with privacy updates announced as part of iOS14. At AlgoLift we anticipated and welcomed these changes, having previously made the decision to never utilize
Automation A framework for automation of user acquisition on Unity, Applovin, Ironsource & Vungle We’ve previously discussed in this post why an app-based company might want to automate user acquisition on Unity, Applovin, Ironsource, and Vungle. The main challenge with these networks is
Automation 3 reasons to automate your Unity, Applovin, Ironsource, and Vungle user acquisition Mobile app user acquisition is being automated. Facebook and Google have invested heavily in ML-based tools that remove control from user acquisition managers and entrust the data science to figure
Automation How a user acquisition team can save 500 hours a month with automation The inevitable automation of the mobile app marketing space is an existential threat for a company in the app economy to understand and embrace. With Facebook and Google taking on
Ltv Pitfalls of Modeling LTV and How to Overcome Them Lifetime value (LTV) forecasting is essential for mobile app developers trying to understand the total value of their user base in quantitative terms. Once calculated, predictive LTV has a plethora
Facebook Advertising Facebook View-Through Attribution changes Facebook recently announced it was making changes to its reporting APIs that ultimately will restrict access to raw user-level view-through data after April 22. From this date, Facebook view-through attributed
