Attribution What is probabilistic attribution? (and every other iOS 14 question you were afraid to ask) With the goal of educating ourselves and industry stakeholders on the implications of iOS14 and the privacy announcements, we started a living FAQ. This will be updated as more questions
Attribution Case Study: how AlgoLift has solved probabilistic attribution for post iOS 14 Over the past few weeks, we have presented and built a probabilistic attribution model that will allow us to continue optimizing marketing spend for maximum long-term return on ad spend
Attribution The optimal usage of ConversionValue in SKAdnetwork As we continue to develop our probabilistic attribution solution for iOS14, we want to share our thoughts on the optimal use of SKAdnetwork's ConversionValue.
Facebook Marketing Why user-level LTV models are essential for post-iOS 14 user acquisition It has only been a few weeks since Apple’s iOS14 announcement, but the performance marketing ecosystem is already adapting to its new privacy features. Deterministic campaign attribution, a cornerstone
Facebook Advertising Announcing AlgoLift Intelligent Budget We’re delighted to announce the launch of AlgoLift Intelligent Budget, a cross-channel, media mix model budgeting tool available to AlgoLift Intelligence and Algolift Intelligent Automation clients today. As app-based
Facebook Marketing AlgoLift Intelligent Budget: A Case Study Introduction Previously, in An Algorithmic Approach to User Acquisition Automation, we explored the mathematical foundation of programmatic campaign management on Facebook and Google. In some cases, automatic campaign management is
App Marketing How to think about including Organic Lift into your ROAS In mobile marketing, advertisers typically judge the performance of their campaigns using return on ad spend (ROAS) measured from users attributed to the campaign through a mobile measurement partner (MMP)
Automation How a user acquisition team can save 500 hours a month with automation The inevitable automation of the mobile app marketing space is an existential threat for a company in the app economy to understand and embrace. With Facebook and Google taking on
Ltv Pitfalls of Modeling LTV and How to Overcome Them Lifetime value (LTV) forecasting is essential for mobile app developers trying to understand the total value of their user base in quantitative terms. Once calculated, predictive LTV has a plethora
